Generali Global Assistance Publishes White Paper on the Benefits of Adding Identity Protection Services to Customer Loyalty Programs

Report highlights how programs that protect customers’ most valuable asset – their identities – are easy to implement and relevant to customers’ needs.

Bethesda, Md. – July 26, 2017 – Generali Global Assistance (“The Company”), a leader in the assistance industry since its founding in 1963 and part of the global Generali Group, and the developer of a proprietary and innovative identity protection platform, recently published a white paper titled, “A New Customer Loyalty Paradigm: Adding a Program that Demonstrates Your Organization’s Own Loyalty,” the latest in the Company’s series of reports highlighting the many aspects of identity theft and identity protection.

Identity fraud cost consumers nearly $16 billion last year – up $1 billion from 2015, according to a recent Javelin Strategy & Research study, and the emotional effects can be even more severe than the financial impact.   Without adequate identity protection in place, consumers are faced with a resolution process that is incredibly stressful and can take several months to resolve, should they become a victim of identity theft or fraud.  Generali Global Assistance’s white paper details the benefits of including identity theft protection services in customer loyalty programs, for both companies and consumers.

Paige Schaffer, President and COO of Generali Global Assistance’s Identity and Digital Protection Services Global Unit, commented on today’s news, “Companies of all sizes, and in all industries, work hard to develop and maintain consumer-brand relationships, which can be critical for long-term engagement.  Adding identity theft protection to loyalty offerings not only demonstrates that companies value their customers, but also provides organizations with an opportunity to foster a positive brand connection by protecting consumers’ digital identities and financial well-being.”

The white paper highlights the importance of loyalty programs aligning with the right identity protection service provider, noting how crucial it is for companies to conduct due diligence to ensure that the provider with which they elect to partner will treat customers in a way that reflects the company’s own values.  According to the report, organizations can position themselves for success in a new era of customer relationship management by partnering with experienced and caring identity protection providers, showcasing commitment to protecting customers’ assets as the specter of identity theft becomes increasingly daunting.

Ms. Schaffer concluded, “In today’s digital world, consumers and organizations alike must recognize the importance of identity protection. Including these types of services in a corporate loyalty program is a thoughtful, proactive approach that will support long-term client relationships.  With consumers increasingly concerned about the security of their identities, implementing identity protection as part of a customer loyalty program fosters trust, and ultimately spurs business growth.”

Generali Global Assistance has protected the assets of organizations and their customers for over 50 years and was one of the first companies to offer identity theft protection and resolution services in the United States, and the Company recently launched its identity protection platform for the Canadian marketplace.  The Identity and Digital Protection Services team protects millions of identities and is a trusted partner for Fortune 500 companies in the insurance, financial, and travel industries, among others.  Through their people-first approach, the Company’s certified identity resolution specialists help to rectify identity-related issues 24 hours a day, 7 days a week in order to mitigate the stress and hardships associated with identity theft.  The identity protection platform is highly customizable and can be white labeled, exemplifying Generali Global Assistance’s commitment to serve the unique needs of every partner organization.

About Generali Global Assistance
Generali Global Assistance has been a leading provider of travel insurance and other assistance services for more than 25 years.  The Company offers a full suite of innovative, vertically integrated travel insurance and emergency services, identity protection solutions, and beneficiary companion services.  Generali Global Assistance is part of the multinational Generali Group, which for over 185 years has created a presence in 60 countries with over 76,000 employees.  Our success has been built on the foundation of trust that clients have placed in our ability to provide assistance in the most difficult of circumstances.

GGA Media Contact
Jay A. Morakiz
M Group Strategic Communications (for Generali Global Assistance North America)
+1 212.266.0191

GGA Marketing Contact
Eugenia Buggs
VP, Global Marketing, Identity and Digital Protection Services Global Unit
+1 240.330.1091