Our Vision, Mission & Values

As part of the Europ Assistance Group, Generali Global Assistance shares the Group’s global Vision, Mission, and Values, inherited from Generali.


To actively protect and enhance people’s lives

  • Actively: We play a proactive and leading role in improving people’s lives through our solutions.
  • Protect: We are dedicated to the heart of care services – managing and mitigating risks of individuals and institutions.
  • Enhance: Generali Global Assistance is also committed to creating value.
  • People: We deeply care about our clients’ and our people’s future and lives.
  • Lives: Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s chosen way of life for the long term.


To be the first choice by delivering relevant and accessible solutions

  • First choice: Logical and natural action that acknowledges the best offer in the market based on clear advantages and benefits.
  • Delivering: We ensure achievement striving for the highest performance.
  • Relevant: Anticipating or fulfilling a real life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.
  • Accessible: Simple, first of all, and easy to find, to understand and to use; always available, at a competitive price.
  • Solutions: We aim at offering and tailoring a bright combination of protection, advice and service


Deliver on the promise

We are committed to proving that we can live up to the standards we set for ourselves

Value our people

We value diversity amongst our employees, irrespective of gender, religion, origin, or age

Be open

We encourage open discussion and exchange to better achieve our goals

Live the community

We play a key role in the development of social communities wherever we operate.