Nearly Three-Quarters Of Americans Concerned About Identity Theft During Holiday Shopping Season

The vast majority of Americans (71%) are concerned that their financial and personal information could be compromised due to data breaches while shopping during this holiday season, according to an consumer survey conducted by Generali Global Assistance (“GGA” or “the Company”), a developer of a proprietary and innovative identity and digital protection platform, and leader in the assistance industry as part of the multinational Generali Group. Currently in its second year, the survey identifies holiday shopping trends and consumer sentiment on the risks holiday shopping poses to identity theft.