Life Industry Doubles Down on Financial Wellness to Spur Sales

Life insurers are beating the drum louder than ever on financial wellness, seeing it as a way to bolster sales through a dialogue with consumers stressed from school debt, paycheck-to-paycheck living and dealing with ill elders.

“People tend to underestimate the impact of financial stress on their overall well-being,” said Niharika Shah, VP of brand marketing with Prudential Financial.